It Is Hands Down The Most Effective,
Lowest-Cost Advertising Around!
And with the Discount Advertiser's "Giant Advertiser" format, it is a proven fact! Our direct-mail delivery system gives your message the strongest impact
possible as it utilizes the combined power of an assorted variety of cherished local merchants & the U.S.P.S.
Making your ads and offers part of a bigger "Promotional Package" adding to it's value & effectiveness. If people receiving the Discount Advertiser Giant Advertiser aren't saving it
for your particular ad, they are saving it for some other advertiser in the paper. But, this translates into them viewing your ad
again and again! Not even realizing they are memorizing your business products/services offers. When the time comes for them to need a product or service that your business offers - your business will be the first to come to mind - That's Branding!
Checkout the graph below. It compares spending on local advertising from each segment of advertising used. More money is
spent on Direct Mail Advertising because it is the most effective advertising! Combine that statistic with our Local
Advertising Strategy of combining multiple Offers & Savings in a HUGE Promotional Package - YOU Win!
The Discount Advertiser "Giant Advertiser Publications" are treated like $MONEY$ as readers review it repeatedly, BECAUSE IT
IS A HUGE MONEY SAVER FOR THEM! Its shelf life is normally 8 to 12 weeks in the home giving your business message/offers repeated exposure while allowing consumers
to memorize your business as well as respond to your promotions and messages.
BECOMING A REGULAR ADVERTISER...
EQUALS, BECOMING A NAME BRAND IN YOUR AREA!
EQUALS, BECOMING A NAME BRAND IN YOUR AREA!
With the Discount Advertiser, it is a proven fact that this format and our direct-mail delivery system targets your best prospects
(THE HOMEOWNERS SURROUNDING YOUR BUSINESS), giving your message the strongest impact possible as it utilizes the combined power of an assorted variety of
SPECIAL OFFERS from an assorted variety of popular local merchants, making your advertising a part of a bigger promotional package adding to the total
effectiveness. If they are not saving the advertiser for your particular ad, they are saving it for someone else's ad in the paper, which translates into them
viewing your ad again and again while it remains in the home, usually for 8 to 12 weeks!
- INTERNET (FREE & PAID): Consumers need to be Searching & Seeking YOU out to ever find you - and that's if your even optimized to get ranked.
- NEWSPAPERS: Expensive. Readership is steadily declining, only 3 out of 10 people purchase newspapers today. Of those 3, 1 of them does it specifically for the Sports or Classified Section - and never see your ad because they don't go through the whole paper.
- TV/RADIO: Super Expensive. Radio is effective, but unless you're offering a product or service with high returns you will run out of money fast. TV… With 100's of TV stations, Streaming Channels like NETFLIX & Hulu, RedBox Services, DVR's & snack time, is your advertisement even seen? Your message is on for just a short time period and you're relying on consumers to remember it.
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BILLBOARDS: very, very Expensive. You can only communicate a sentence or two at 50MPH!
- POSTCARD MAILERS: Pretty Expensive. Consumers will go through them and trash the items that don't immediately grab their attention or they aren't immediately interested in - No Shelf Life. Consumers typically hold on to our Giant Advertiser for 6 weeks or more because of the combined Savings & Offers it contains.
- YELLOW PAGES: Expensive. You get published annually and you're lumped together with all of your other competitors - We "Want & Help" YOU to stand out of the crowd.
- DISCOUNT ADVERTISER: Costs 10X Less & is 10X More Effective! Allows you to continually improve+grow the success rate of your marketing through feedback straight from your Targeted Market... Your Neighbors! We target our mailings to households in YOUR zip code.
- DISCOUNT ADVERTISER: Reaches 98% of YOUR Local Market, with average of 3 consumers per household. You are targeting your neighbors - people who live close by your business and are more likely to respond to your advertising message - Targeting YOUR Local Market is key.
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